Can You Register A Car In Florida If You Are Living In A Hotel

FACULTY OF STUDIES IN VIRTUAL ENVIRONMENTS

ENVIRONMENTAL ENGINEERING

Business organization ENGLISH - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

TEACHER

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Autonomous  Work

Individually and in your Due east-portfolio exclusively, you will show the prove of the post-obit exercises.

4. Open your Marketplace Leader book on page 8, so listen to the CD and exercise exercise A, B and C.

a)        Enables the target consumer to decide if they want the product o r not

b)        The function is to brand the selection of products to hit the market knows the needs of the people and that is what volition work best on the market

c)         Update their technology and know how to handle the contest

5. Open your Market Leader book on page xvi, and so mind to the CD and practice exercise A, B and C

a)        Location of hotels, Cyberspace, underground networks

c) The technology is a difficult topic for hotels but with the environment they will try to brand more effort. The hotels use at present TV on demand and the people don t use the telephone of the hotel with the new technologies.

6. Open your Market Leader book on page nineteen, and so listen to the CD and practice practise:

A)

ane-Christina Verde first telephone call from Madison will be in London engagement to come across you lot come across new collection Wednesday in the afternoon two o'clock

2- Christina Verdi she due south engaged to the moment message something come up upwardly the plane meet her tomorrow

B)

Jenifer:   I'one thousand calling because I'll be in London next week and I would like to make an appointment   t o run into you lot. I want to tell y'all most our new collection.

Cristina: Keen. What they would conform you.  I'm fairly free next week, I remember.

Jenifer:   How about Midweek?, In the afternoon? Could you lot make it and so?

Cristina: Allow me look at present. Let me cheque the diary'. Yes, that'd exist no trouble at all. What nigh ii 2 o'clock? Is that OK?

C)

Receptionist:    Thank you. I'm putting you through       Hello, I'm afraid she'southward engaged at the moment would you hold   or tin can I put you through to her voicemail?

Jennifer : Would you be able to have a message for me, please? I'm in a bit of a hurry.

Receptionist: Aye, certainly.

Jennifer : The affair is, I should be meeting Ms Verdi at ii p.thousand but something comes upwardly.  My plane was delayed, and I've got to reschedule my   appointments. If possible, I would similar to meet tomorrow properly in the morning. 'Could she call me back here al the hotel, delight, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It's 02078553814 and I am in room vi 11.

7. Reading: Mercedes, shining star: Open your Market place Leader book on page 24 -25, then Read and do do A, B, C and D.

A) Read the starting time 2 paragraphs chop-chop and decide if the statements are True (T) or false (F), according to the article.

one. The fall of the Mercedes luxury brand was not as severe as other brands. (F)

2. In 2002, Mercedes' losses were its first for iii decades. (F)

three. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the first five paragraphs of the article that hateful the Same as the following,

1. Sudden and surprising: that in three years it has gone from the worst performing of the large luxury car makers to the trailblazer

2. A period of 10 years: Decade

3. Failing: suffered every bit dramatic a fall

four. The showtime company to develop new methods of doing something:   Mercedes.

5. Someone that you compete with: BMW

vi. A complete change from a bad situation to a good one: the worst performing of the large luxury car makers to the trailblazer.

7. Ihe financial result of a visitor'due south business (i.e. profit or loss): and even more then at the 10.4 per cent it made i north the fourth quarter - compared with BMW's 5.4 per cent in the third quarter.

D) Co-ordinate to the commodity, which of these factors helped Mercedes improve its functioning?

- Mr Zetsche's walrus moustache

- Having BMW as a rival

- Using Mr Zetsche'southward operational experience

- Cutting jobs

- Producing new models

- Using a team arroyo

- cost sensitivity

British English language	American English.
underground	subway
urban center center	downtown
bear-on baggage	x carry-on baggage
One fashion	single
circular trip	return
pike	motorway
rest room	public toilet
elevator	elevator
coach form	economy course
schedule	timetable
car park	parking lot
queue	line
bill	check
booking	reservation
footing flooring	first flooring

ACTIVITY 2.Vocabulary and Grammar

page 7 do exercises Vocabulary A, B and C.

B) Consummate these sentences with word partnerships from Exercise A

two . Consumers who e'er buy Sony when they need a new Television receiver are showing loyalty

3. A manner designer who launches his o r her own perfume is an instance of leader

4. The image of Mercedes-Benz is such that its products are seen every bit safety, reliable, luxurious, well made and expensive.

5. George Clooney advertising Nespresso is an example of the utilize of a well-known person to annunciate products.

half dozen.A investigation consists of introduction, growth, maturity and decline.

vii. Tesco's wide range means that it appeals to all sectors of the UK marketplace.

8. The utilise of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or TV programmes.

ix. Microsoft is the leader in calculator software.

x. In countries with ageing populations, the over•60s age group is becoming an increasingly important challenger.

eleven. Pepsi is the second best-selling product or brand in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are means of conducting research.

C)  Talk over these questions.

1. What are the advantages and disadvantages for companies of production endorsements?

Advantages:

- maintain trade flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

2. How can companies create brand loyalty?

- Creating an emotional bond between the client and the product

- Flashy and offering good quality products

- listening to the customer needs

- Innovating

3. Can you lot give any examples of successful o r unsuccessful make stretching?

Information technology's often thought that the electric current team is able to manage a brand stretch or make extension without the recruitment of new marketing, insight managers etc.

However a brand extension or brand stretch tin fail spectacularly because the philosophy of make extension is not well enough understood or implemented correctly.

Probably the well-nigh well know make extension failure is Coca cola's 'New Cola' extension in 1985. Initially well received then acquired a huge consumer backfire and reduced sales.

four Recall of a cheap or expensive thought for a production launch.

-Install a large Tv most the greenbacks to post offers and promotions and transfer videos with demonstrations of their products and order and publish customer testimonials on your website,

5 What other marketplace segments can you identify (eastward.g. immature singles).

-standard of living

-economic stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Age

-Manner

6 What action can companies have if they showtime to lose market place share?

- Locate the source of the problem.

-Review the product or service you lot are selling and, consequently, make decisions, either alter products, make changes, accept additional products, etc

- Design a strategy of selling

- Analyzes preparation your salespeople, if they actually fit the profile that your company requires

- Prepares real program sales.

Page 10, do exercises A, B and C.

A) Which of the time expressions beneath do nosotros usually apply with the present simple? Which practice we usually use with the present continuous? Which are used with both?

PRESENT Simple: Usually, Often, once a month, every mean solar day.

Present CONTINUOS: Nowadays, now, this year, half-dozen months agone

Nowadays Unproblematic AND Present CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the present simple or the nowadays continuous grade of the verbs in brackets.

-At the moment, eBay works with make owners to remove fake items.

-eBay at present spends $20m a twelvemonth analysing suspicious sales.

-Louis Vuitton usually selling its products through authentic Louis Vuitton boutiques.

 -At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple tree and BlackBerry launch important new products this year.

-These days, a lot of people have a BlackBerry.

C) Consummate this text with the present simple or the nowadays continuous grade of the verbs in brackets.

The Google brand grows rapidly. According to the Millward Brown Brandz report, it holding first place in the listing of acme 100 brands. In fact, the IT field dominates the top-ten corporate brands. Google operating websites at many international domains, the most pop being www.google.com ,  and generating acquirement by providing effective advertising opportunities. Google always focuses on the user, and consumers usually see Google equally quite trustworthy.

Nowadays, companies begin to recognise that brands are amongst their well-nigh valuable avails. They sympathize that brands go e'er more than powerful in driving business growth. Stiff brands generate superior returns and protect businesses from chance. Google currently holds the top position, just it has to keep innovating if it wants to remain number ane. BlackBerry and Apple tree are the two fastest-growing brands in the acme 100, and Mainland china Mobile grows steadily, too.

Page 15, do exercises A, B and C.

 A) watch the words and phrases which have the aforementioned meaning.  For each pair,

decide which is British English and which is American English.

B) Work i north pairs. Apply the American English words or phrases from Exercise A

to complete this text.

My concluding overseas concern trip was a nightmare from start to stop. First of all, there was a filibuster on the way to the airdrome, as at that place was an accident on the freeway. I. When I got at that place, I institute the lower level of the drome parking lot was flooded. Next, my carry-on baggage was likewise large and heavy, then I had to check it in.

When we arrived, the subway was closed, and there were no cabs at all.

 Later a long time trying to figure out the reservation and waiting line for forty minutes, we finally got a bus downtown and found the hotel. Then at that place was a problem with our room reservation  and, would you believe information technology, the elevator wasn't working, and our rooms were on the fifth floor.

C) Listen to the recording and cheque your answers to Practise B. ok

Page eighteen, do exercises A and B.

A)

Complete each dialogue with the correct grade of going to or will.

A. Have you decided where to hold the sales briefing?

B. Yes, nosotros will book the Emory Heart in Atlanta.

A. I can't find my passport.

B .OK, you look in your pocketbook, and I am going to check the back seat of the car.

A. What are you planning to do in Tokyo?

B. We will meet our agent to discuss next yr'southward advertizing budget.

A. I'thousand afraid the flight's been cancelled.

B. I need to get there tonight. I am going take the train. I think it leaves at nine.

A. The Hertz counter is a good identify to meet.

B OK, I will wait for yous there.

B)

Choose the right tense (present continuous or present unproblematic) to consummate the sentences.

ane.

 We are staying at the Ritz for side by side week's briefing.

2.

 According to the timetable, the autobus deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at thirteen:30.

iii.

Excuse me, what time is the conference does the conference begin?

iv.

 What do you do on Tuesday afternoon?

five.

 What time is this train getting to Osaka?

half-dozen.

Next time, I travel to Madrid by train.

Page 26, do exercises A and B.

A) Which of the following expressions are used with the by simple and which are used with the nowadays perfect? Which are used with both?

In 2010 past simple and present perfect

This week nowadays perfect

Recently present perfect

Since 2009 past unproblematic

Yesterday past simple

Last year by elementary

Yet present perfect

Ever present perfect

Vi months ago by simple

B) Complete this short business brief about Vietnam using the by simple or the nowadays perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. It is currently experiencing an economical smash.  In 1986, the regime introduced economical reforms or doimoi.

The reforms has permitted the setting up of free marketplace enterprises and abolished the practice of collective subcontract ing. All the same, agriculture remains the most important part of the economic system. Vietnam has recently become the 2nd largest producer of rice in the world after Thailand. The

Industrial sector showed dramatic improvement and expansion also. In1993, the World Bank has declare 58% of the population to exist living in poverty.

By 2005, this figure was less than 20%. Vietnam has as well make great strides on the international stage in the terminal decade or and then. Information technology became a full fellow member of ASEAN in 1995 and of the WTO in 2006. The effects of this newfound prosperity can be seen everywhere. Large, glitzy malls has appear in major cities, while streets

once filled with bicycles are now inundation with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese boondocks should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque compages and relaxed lifestyle changed niggling over the years.

Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html

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